The work.
Design, color, product, print and platform, across four brands.
Canyon · Pack-Tour M
Blade graphic on the paddle named Best Paddle, 2026 Paddling Magazine Industry Awards.
Spirit Falls · Powerhouse
Limited-edition blade graphic for the Powerhouse paddle.
Mosaic Bass · Shuna
A 2027 fishing blade graphic, part of a new gradient design language developed with the CMO and Werner's head of sales.
Tailing Red · Shuna
A 2027 inshore fishing blade graphic, built from the same gradient system.
Jackson 2027 Colors
Picked and developed the 2027 colorway lineup across fishing, whitewater and recreational kayaks.
Fishing Kayak Development
Hands-on product development for new fishing kayaks: prototype testing, angler feedback programs and accessory design. More on request.
Jackson 2027 Catalog
The full Jackson Kayak lineup, laid out in InDesign. Opens the flipbook.
Werner 2027 Workbook
The 2027 season for Werner Paddles, built around the new blade designs. Opens the flipbook.
Eddyline 2027 Catalog
Eddyline's 2027 lineup, with retail and wholesale pricing. Opens the flipbook.
KIALOA 2027 Catalog
Outrigger, dragon boat and SUP gear in KIALOA's island voice. Opens the flipbook.
Sell Sheets & Dealer Assets
Product sell sheets for Jackson and Eddyline, plus the dealer-facing asset library and rep tools that keep sales teams supplied and organized.
Packaging, Apparel & POP
Packaging, hats, shirts, signage and point-of-purchase displays, plus logos for new products and a unified brand style guide.
BigCommerce to Shopify
Full storefront design, kayak page templates and a reorganized accessory catalog for Jackson, then Eddyline.
Custom Product Buttons
Caney Fork, ECO and ONE buttons on the Jackson Shopify site.
2027 Color Launch
Fish it. Send it. Cruise it. A neon-lit lineup of the new fishing, whitewater and recreational colors.
2027 Color Launch
The matching announcement for Werner's new blade colorways, including the Tailing Red and Mosaic Bass fishing designs.
Return of Red Pearl
The 2027 Eddyline color lineup, led by the return of Red Pearl.
Summer Sale Kickoff
Kickoff of a three-email sale sequence. About double the account's typical click rate.
Summer Sale Kickoff
The same sale, built in Jackson's high-energy whitewater voice with a local-dealer hero.
Summer Sale Kickoff
The same sale in Werner's blue-and-orange look, with the offer front and center.
Antix 3 × Zambezi River
A video-premiere launch email for the Antix 3, built around the 2026 Paddling Magazine Best Whitewater Boat award.
Get The Best, Give The Best
A holiday best-sellers sale with free shipping. The strongest revenue per recipient of KIALOA's year.
Best Sellers
The same best-sellers feature, re-run as a reusable template in the island voice.
Flash Sale
Introduced blem Orion coolers to the public for the first time, alongside 20% off first-quality. The account's top revenue-per-recipient send.
Summer Sale Rollout Plan
An 11-day social schedule I built so three brand managers could run the sale across Jackson, Eddyline and Werner on their own, with per-brand links, captions and asset folders.