Four brands.
One designer.
Concept to color to catalog to checkout. Thirteen years of designing, launching and selling outdoor gear that looks sharp and performs on the water.
As a kid camping on the Juniata River in Pennsylvania, my favorite thing was floating face down on an inner tube, watching the mosaic of the riverbed drift by. Mosaic Bass puts that same joy, wonder and inspiration into the hands of fellow paddlers.
My Canyon graphic on the Pack-Tour M was named Best Paddle at the 2026 Paddling Magazine Industry Awards.
Selected work
Design, product and platform work across the brand family. These are the places to start.
Blade Graphics & the 2027 Gradients
Canyon, Spirit Falls, Mosaic Bass, Tailing Red. A new gradient language, built in Figma with the CMO and Werner's head of sales.
Color & Product Development
Chose Jackson's 2027 colorway lineup and led hands-on development of new fishing kayaks, from first prototype through preproduction testing.
BigCommerce to Shopify
Designed the full storefront, built the kayak page templates and reorganized the accessory catalog. Eddyline followed.
Four brands. Four catalogs.
Each brand gets its own voice, from Jackson's performance focus to Werner's clean technical look to KIALOA's island character. The 2027 catalogs are laid out in InDesign and published online.
Tools I work in
What I do
The full path from product to customer.
Design & Brand
Paddle and kayak graphics, logos, packaging, apparel, signage, POP displays, print ads, catalogs, manuals and a company-wide style guide.
Ecommerce & Web
Shopify and BigCommerce stores for four brands: listings, specs, pricing, landing pages, SEO redirects and plugin upkeep, working with outside developers.
Email & Lifecycle
Consumer and dealer campaigns in Klaviyo: segmentation, content calendars, abandoned-cart and automated flows, coupon programs and reporting.
Photo & Assets
Product photography and retouching, plus the image library dealers and media use for campaigns and buyer's guides.
Dealer & Sales Support
Sell sheets, dealer-facing assets and rep tool kits that keep the sales team organized, with pricing updates and accessory launches coordinated across departments.
Events
Booth and product logistics, signage and handouts for key trade shows, and on-site brand representation.
About
I'm a creative director who builds. I joined Jackson Kayak in April 2013 and now run creative, brand and ecommerce across Jackson, Werner, Eddyline and KIALOA, from the first sketch to the checkout page.
I grew up camping on the Juniata River in Pennsylvania, and I try to put that same joy and wonder into every blade I design. I like being close to the product: choosing colors, testing prototypes on the water and turning what I learn into graphics, pages and launch campaigns that sell it.
- Based inSparta, Tennessee · Remote-Friendly
- Since2013 · Jackson Kayak
- Recognition2026 Paddling Magazine Best Paddle (Werner Pack-Tour M graphic)
Let's talk
Open to creative leadership roles and select freelance projects.
hello@bridgettvalet.com